Cloud-Based Content Delivery Platform for Small Business
Client:LokalAD Platform, LLC
Release Date:June 19, 2015
ABOUT vidilocal platform
«VidiLocal» is a Digital Out of Home (DOOH) advertising platform that aimed to reach consumers in local communities via digital screens installed in local businesses. We had a challenging task of making an advertising campaign management simple and intuitive for local business owners, who may not always be tech-savvy. With multiple iterations, we crafted a user experience and interface that achieved that goal.
Second challenge was a complex business logic for ad scheduling, as well as Pay-Per-Show billing that would adjust adverting fees if an ad was not shown at a scheduled time for any reason. Third, we’ve built a custom screen controller software for a Linux box driving the TV that would communicate with the server regularly, but would also continue driving the screen content and logging the ads played even if the Internet connection went down.
Lastly, we’ve created an Independent Contractor module that would calculate the commissions for contractors that brought in advertisers or screen hosts to the network. Add to that 3rd party news content on the screens, payment processing, alerts, screen sidebar management, and an extensive admin panel, and you get a very fascinating project that we truly enjoyed working on!