Peer-to-peer classics and exotics car rental platform
Release Date:April 1, 2016
«Classics&Exotics» is a classic and exotic car rental marketplace that brings the sharing economy to car enthusiast’s garage. Founded in 2014, the company makes it possible for highly qualified and carefully screened renters to chase their dream behind the wheel of their favorite classic or exotic car for a day or few, while allowing the owner to offset their ownership costs with the peace of mind of $1 million comprehensive insurance coverage and full-service roadside assistance.
When the founders of C&E, Peter and Mike, approached us, they had nothing but a great idea, which we had to turn into a comprehensive solution that is easy to use, appeals to C&E audience, and at the same time is able to facilitate the entire end-to-end transaction, from registering, listing a car and searching for one, to booking, date change requests, billing and reviews.
At later stages, C&E realized the need for the platform to support multiple UIs, including the partner website powered by the same platform, as well as the full mobile app, so the API was developed to accommodate that.
Being a dynamic TechStars startup, C&E had to constantly adapt and reinvent, so we had to stay agile and be able to change the direction along with the company.
DISCOVERY & ANALYSIS
To begin, we spent some time with the Peter and Mike to learn about their immediate and long-term goals, both related to the application as well as their business as a whole. From the founders’ wish list and through discussions on how the business will actually run, we’ve put together a roadmap for the minimum viable product.
We also dove into the research that the founders had done on their market and target audience to gain the understanding of how the brand should be presented and what the interactions with the site should be like.
ARCHITECTURE AND LOGIC DESIGN
We knew that the application will not remain static and will continue to develop and change as the idea evolves. To avoid future rework and save the founders some capital, we had to account for their long term vision, besides the immediate feature needs, when building the application logic and workflow.
C&E application had to be easily scalable and be able to handle a variety of processes and scenarios, such as renter verification, referrals, special deals, coupons, rescheduling, cancellations, price changes, etc. while keeping the end user experience simple and enjoyable.
As feedback started to pour in from users, mentors, partners and investors, various components of the logic continued to evolve, but the core underlying architecture, established based on strategic goals, was able to support the changes.
Fortunately for us, Peter and Mike, being classic and exotic car veterans, knew their audience very well. Our job was to augment their knowledge with research and deliver the interactions that fit the user profiles very well and made their experience seamless and easy.
We’ve also spent some time researching the current state of the sharing economy and how its leading players structured the interactions with their users.
The “look and feel” of our application had to speak to the audience that appreciates the beauty of exquisite engineering, the feelings it invokes, the legacy of iconic vehicles that defined the century, and the thrill of being a part of that community.
Our design had to marry the class of past with the clean, functional and efficient modern interface. We also had to make sure that our design is fully mobile-responsive to keep user experience simple and engaging regardless of the device being used.