Services

Website Design & Development

Why custom?

We are not going to try convincing you that custom design is always better. It all depends on your business goals and your budget. Sometimes templates make sense. Sometimes a Do-It-Yourself project may be sufficient and even enjoyable (if you have time, of course).

 

We do believe, however, that custom design, although more expensive, is also much more capable of getting you to your goals faster and delivering exactly the experience that you want your users to have. In other words, a well-designed custom website should look, feel, work and convert exactly as you need, not how it once worked for someone else.

 

Check out our process and get in touch to see if a custom website is a good fit for you (no templates here, sorry!)

So, how do we go about it?

The Process

Discovery

Learning “why” leads to the best “how”. We start with getting to know you, your business, your goals, your audience, your competitors, and your expectations.

 

We believe (and will make sure you do, too!) that the website we are working on is not created for us, or even for you – it is created for your audience with specific goals in mind. So, we will have quite a bit of questions before we can give you the answers.

 

At the end of this step, both you and us should have a good idea of what we are creating, why and for whom, how your brand and your message will be communicated to your audience, and how that defines the design we are about to craft.

 

We will help you create or refine your brand identity, logo and corporate style that will resonate with your audience, and will ultimately be a major defining factor in further design work.

 

Whay happens on this step?

 

  • Discovery meetings and calls
  • Creative brief
  • General flow/structure of the site

User Experience (UX) Design

It is not just about whether your visitor can get to what she needs, it is also about whether the journey was enjoyable, and the experience was positive. There are millions of websites and apps out there, and there is a good chance your competitors have quite a few.

 

Positive experience with your brand and your product/service should start with a wonderful digital experience. We want your visitors to engage with your brand. We want their first interaction with you to lead to more interactions and, ultimately, sales. We want you to stand out, because you respect their time and experience when they first find you online, or every time they come back.

 

Whay happens on this step?

 

  • Wireframes – depending on your project, we may share the wireframes with you, or just take care of those ourselves

User Interface (UI) Design

To put it short – we simply don’t do templates. We believe that your business, your brand and your message are unique, and so should be your digital presence. Your audience deserves that much.

 

The “look and feel” of your site should appeal to your audience, should convey your message in the best way, and should help you stand out in the endless flow of digital experiences your audience is exposed to on daily basis. In other words, your website should be just as special as you are.

 

We will also make sure that your website is mobile-responsive, and that it looks and works just as good on any device. Chances are, a lot of your traffic will be mobile.

 

What happens on this step?

 

  • Home Page Concept – we will share it with you and explain, why we made certain design choices

  • Mobile-responsive design of all other pages

Development

Development starts with front-end development (HTML, CSS, JS) that makes the design come alive with interactions and animation. The backend of all our websites is developed on our own, proprietary CMS.

 

Why do we do that, instead of using a well-known CMS like WordPress or Drupal? Let us name a few reasons (and no, it’s not just because we like “everything custom”).

 

  • Design-driven development

    Common CMS allow you (or the “web developers” you hired) to buy themes and install plugins, trying to get to a satisfactory result by using a combination of cookie-cutter approaches.

     

    As a result (besides the design that looks like “everything else”), your admin panel is bloated with various, often irrelevant settings, while your front end still has limitations. Our CMS backend for your site will work around the design of your website – nothing redundant

  • Security

    The bigger the CMS is – the more people (or bots) are trying to hack it. Contrary to a popular belief,your site does not have to be “big” to get hacked – often times, it is done by automated systems that targetknown vulnerabilities of well-known CMS and may affect any site, big or small. Custom CMS exist under radar and do not share the common vulnerabilities of well-known ones.

  • Flexibility and scalability

    Depending on your goals, we can adjust your CMS, build new custom functionality, or scale it to high-traffic scenarios.

 

We build the websites using PHP and MySQL (or SQL Server). During the entire front-end and back-end development, we ensure that your new site is Search Engine Optimized and ready for future SEO work.

 

What happens on this step?

 

  • Well.. development! Depending on the project, we may start sharing certain “work in progress” with you

QA and Testing

After the development is completed, we test your new website on various browsers and devices to ensure that it works equally well with all of them.

 

What happens on this step?

 

  • Bugs.. Yes, they happen. No, we are not perfect.

Wait, where is the content

One of the most common questions we get is: “when do you need the content?”, or rather “we can fill it in, after the site is ready, right?” Ideally, we would like to see the content, both copy and images/videos, as early as possible.

 

Not only that helps greatly in the design process, but also allows the final result to have much more integrity. So, this is not the last step, as it should be happening from the very beginning, as the project progresses. We can also help you with the copy and imagery, if necessary.

 

Please remember that taking photos from Google Search is not ok! We always recommend creating your own unique high-quality pictures and videos, as they would convey your message best. If there are budgetary or other restrictions, we can help with picking the stock images that would work well with the design.

 

What happens during the entire project?

 

  • We gather, or help you create the content
  • We show you the ready website on standing server for your final review before the launch

Launch

Your site is ready to go! This is when we set up your domain, your hosting, your emails (if necessary), Google Analytics to watch your traffic, and train you on using the backend.

 

What happens on this step?

 

  • Domain/hosting setup
  • Launch!
  • CMS training
  • Discovery

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